Category Archives: marketing

Julie Principe & Katie Dittrich at the Google Educator's Summit

Google Educators Summit

Attended the Google Educator’s Summit in April

It was as amazing as I expected it would be!  Great people (old friends and new), excellent presenters, relevant content and lots of “Oh that’s how you do it” moments!  And of course the “You can do that?” moments.  Spread about with some silliness and there you have it…… I’ve been “GOOGLIZED”.

Recommended Social Media Marketing Resources

Recommended Social Media Marketing Resources

There are some books that I recommend to those launching their businesses on the web. Usually those learning WordPress find themselves “on overload” at some point or another. It’s a good idea to take a break when that happens because your productivity plummets. Try switching gears and looking at some related marketing ideas. You will soon be able to add marketing and social media to your arsenal and apply it to your website. For some, it may be a matter of transferring the fun of Facebook to business, for others, it may be learning how to post on Facebook or another platform (Google+ anyone?). Whatever your level of social media literacy, experiment and learn!

In the interest of full disclosure, the links below to Amazon are affiliate links, so I do get compensated. However, the price to you remains the same as if you had gone directly to Amazon. I am frequently asked, “But how do I get on the first page of Google?” Google Search  has reinvented itself several times and continues to do so.  The “recipe” for being on the first page has become more complicated. There is no getting around hard work to achieve this goal.

“But how do I get on the first page of Google?”

David Amerland explains how Google Search works in understandable terms. He uses realistic examples to illustrate how you can leverage the world of social media to build trust and connect with your potential customers and promote your brand in a meaningful way.

 

Mobile-Friendly Wordle Image

Google Favours Mobile

Are you going mobile or will you be left behind? 

Starting April 21, 2015, Google’s algorithm will change once again.  This time, it will lower the ranking of sites that are not mobile friendly.  This is a reflection of the shift of internet users to mobile devices.

According to Danyl Bosomworth at SmartInsights.com,

  • 80% of internet users own a smartphone
  • 91% of internet users own a PC
  • 47% of internet users own a tablet

The pattern of usage emerging indicates that PCs still dominate the workplace, mobile is used during commuting times and tablets are gaining ground in the evening.  52% of digital media is accessed via Mobile Apps.

Nothing is more frustrating than trying to use a site that has tiny text and missing graphics.  So, Google has a point.  Use Google’s tool to test your site.

Is your site mobile-friendly?

Google First Page

The Holy Grail … or … The Quest for Google Ranking

So you want your business to come up on the first page of Google when searched? Improving your Google Search Ranking is accomplished through hard work and sometimes a monetary investment, depending on the route you choose to take.  Although there are several steps in accomplishing this goal; it is not actually a mythic quest.

There are two “routes”, the results of which show up in different parts of the Google search results page:  organic search results and paid search results.  Organic search results appear “naturally” or for free.  Paid search results are the result of using the paid Google AdWords service.  It is interesting to note that although people trust organic search more than paid search, they also feel that the combined high ranking of organic search and paid search indicates a more credible company.

7 Things You Can Do Right Away

1.  Identify the “keywords” or “key phrases” for your business or product.  Although Google is giving less importance to keywords now, they continue to have an impact on search results. Don’t dismiss them yet!   Continue reading